The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in town giving a speech to a nearby college. Sure enough it is a somewhat small town and the asked if I would speak. How could I say no? You see, as a high school student I was President of my Future Leaders of America Club for 3-years and well I attribute at least some of what I learned in those early years to my early success.

It makes sense to give a little back as you grow. Anyway we got on the subject of marketing and of course these kinds love marketing and they love brands and yet when I started to discuss brands I got some funny looks meaning I better explain exactly what a brand is before I go much further. Since this was a rural school when I asked if someone could explain branding, a young person also in the 4H said branding is the marking on livestock used as identification. Indeed it is.

Of course I am not sure I wish to be branded like that, sound painful indeed. But we are not here to talk about cruelty to animals today. What was interesting is that these kids all were wearing branded products, backpacks and computer gadgets. Some had cell phones, iPods and other nick-nacks. So needless to say as I pointed this out, the kids immediately understood whey branding is so important even for humans.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

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