Why You Should Run Away From An Ad Agency That Talks About Branding Before Your Wallets Empty
By: Swans Paul

So why should you run away from any ad agency that talks about branding?

Simple. The ad agency doesn?t know the first word about results.

And if you want to INVEST in advertising instead of GAMBLING in advertising, you really can?t afford to listen to the ?Branding or Name recognition? madness.

Branding is a disservice to the buying public. It?s like having a lamp and hiding it under your bed. The light doesn?t help you. The light doesn?t help your family members and friends.

When you?re branding: service to the customer becomes second to bragging or being creative for the sake of being creative. Got Milk? Really? Got Milk? Really. So what?

What Is This Hot Babe Doing In Your Commercial?

And Don?t Tell Me The Old ?Sex Sells?

Ok so you?re selling a camera. Why do you want that hot babe with super-hot legs playing tennis in your commercial. You know what Rosser Reeves calls this hot babe in your commercial, he calls it a vampire. It doesn?t help sell your product, actually it?s draining attention from your product.

Is Your Advertising A Gamble Or An Investment?

If you know your numbers, if you know how much money your advertising generates, when you hear the ?branding madness? you?d call 911 for you?ll know you?re in big trouble. You?ll know that you?re going to be asked to spend huge money, and you?ll be asked to wait for 10 years before you see any results.

The Salesman Who Sings Sweet Nothings To Your Customers And Presents Silly Excuses For Making NO Sales

Branding is like a salesman who is not making sales. And as an excuse, the salesman tells you, by singing this beautiful song, I was making an important ?impression? on this prospective client. I think he liked it, for he smiled and actually laughed.

Can your business survive on making impressions on customers?

Think about it.

Swans G Paul

It?s better to fail and know why you fail than to ignore even the cause of your success. Advertising has to do the job of a salesman. It either fails to sell, or it actually makes sales. It?s that simple.

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