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Boost Internet Shopping Cart Sales Order Incentive Secrets Revealed
By: Mike Anthony Jones
How can you develop an effective internet shopping cart strategy that includes order discounts?
If your business provides a number of different products and services, providing order incentives can encourage the client to place a larger value order.
There are 2 basic models we will discuss here:
1. The dollar discount. e.g. Order to the value of $100 and receive a $10 discount.
If the client?s order is near the threshold, they will likely try and think of something else they need to push the total up to or over $100.
2. The percentage discount. e.g. Order to the value of $100 or over and receive a 10% discount.
To really utilize the power of order discounts in providing incentives for larger value orders make sure you understand the effect either strategy can have.
The method you choose will depend on the average order value of your customers, the prices on your individual items, whether they are high or low value, and whether customers order a large quantity or low quantity.
With the dollar discount, strategy #1, the client is likely to get as close to the $100 threshold as possible knowing the discount is set at $10.
The percentage discount strategy #2 is likely to encourage clients to order well above the $100 threshold as they know they will be getting a percentage discount off whatever they order.
Here is a tip borrowed from the businesses in the bricks and mortar world offline: They mail postcards alerting their customers that they are near the discount threshold.
Now apply this to internet shopping cart online ordering.
With clients who regularly order from you, note when they start getting near the discount threshold. Then email them with a simple message that reminds them that they have for example, purchased $80 worth of (your product line) and they only have $20 more to go before getting a $10 gift voucher or $10 discount.
Online it?s even easier than having to send postcards or physically communicate with your clients. With powerful internet shopping cart software, you can keep these offer incentives before your customer base with the click of the mouse and watch your sales grow.
Mike Anthony Jones is a writer and webmaster with over 10 years experience. For a free walk-through tutorial highlighting ways to customize your shopping cart for maximum sales, visit this page on Mike?s site: http://www.vitalstop.com/Business/online-shopping-cart-software.html For more on the internet shopping cart bundle offers strategy click here: http://www.vitalstop.com/Business/internet-shopping-cart-bundle-offers.html To understand the importance of automation in business, read Mike?s web page ? Automate Or Suffocate! http://www.about-goal-setting.com/business-automation.html |
