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Internet Shopping Cart Make More Sales With Bundle Offers
By: Mike Anthony Jones
An internet shopping cart setup can learn much from the bricks and mortar world. McDonald?s do it with their Happy Meal. Travel agents do it with their package deals. What are we talking about?
Bundle offers or the upsell ? an amazingly simple way to increase sales value and revenue yet so under-developed in many internet shopping carts.
The simple strategy involves adding on value or related items once a customer has already decided to purchase.
If for example you are selling exercise equipment, exercise clothing, or body care products could be put together with the original purchase at a discount price to make a Bundle Offer.
Good internet shopping cart software packages should have this feature included with simple setup instructions. Once the client gets to the page that reviews the contents of the shopping cart, the Bundle Offer can appear. Then with one click the client can choose to add-on the bonus items.
Carefully choose the wording when describing the Bundle Offer to avoid coming over to pushy which may turn clients off. Draw attention to the benefits of the item rather than just making a discount offer.
For example, ?Enjoy a refreshing, invigorating shower after your workout with our exercise equipment, with the all natural, herbal shower gel (brand name). A pack of 5 can be shipped with your order for an additional $.?
When choosing an internet shopping cart, make sure you have this facility so you don?t leave money on the table.
Bundle offers require very little extra work yet they can provide a substantial increase in sales over time. The customer is already in the buy mode, having committed to the first purchase. The second purchase is much easier!
Mike Anthony Jones is a writer and webmaster with over 10 years experience. For a free walk-through tutorial highlighting ways to customize your shopping cart for maximum sales, visit this page on Mike?s site: http://www.vitalstop.com/Business/online-shopping-cart-software.html For more on the internet shopping cart bundle offers strategy click here: http://www.vitalstop.com/Business/internet-shopping-cart-bundle-offers.html To understand the importance of automation in business, read Mike?s web page ? Automate Or Suffocate! http://www.about-goal-setting.com/business-automation.html |
