Your Online Resource Centre
Shopping Cart Program Guide How To Be Different
By: Mike Anthony Jones
If you market online and have a reasonably large customer email and address list, there is a way you can be different and stand out from the crowd. How?
Most shopping cart programs have an export list feature. This is good for safety and backing up your client base as you can export to your hard disk and keep multiple copies if necessary.
However, there is another use for the ?Export List? feature. Have you ever thought of downloading your customer address list and using direct mail or postcards to reach them?
How many online marketers do this? Very few!
Imagine the reaction of a client who has only dealt with you online. One day in his mailbox he finds a postcard from you. Wow! You actually physically exist!
Of course, a single mailing is never enough. But by implementing a carefully crafted postcard marketing campaign, you will be way ahead of your online competition who just rely on email campaigns.
US Postal Service research back in 2004 revealed that direct mail can actually drive internet sales. The study revealed that 15 percent of consumers who received a catalog visited the company?s web site and made an online purchase.
A US Postal Service representative said: "Clearly, the study results reinforce the continued importance of print Direct Mail and reveal a significant marketing opportunity for online sales growth for any retailer."
Direct mail can only enhance your online business and make sure you are remembered by your customers.
Use your shopping cart program and the ?Export List" feature and drive more sales from the offline world to your online business.
Mike Anthony Jones is a writer and webmaster with over 10 years experience. For further information on the relationship between direct mail and online sales click here: http://www.vitalstop.com/Business/shopping-cart-program-direct mail.html For a free walk-through tutorial highlighting ways to customize your shopping cart for maximum sales, visit this page on Mike?s site: http://www.vitalstop.com/Business/online-shopping-cart-software.html To understand the importance of automation in business, read Mike?s web page ? Automate Or Suffocate! |
