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5 Tactics That Will Guarantee Your Internet Marketing Success
By: JonMichael Folsom
No one is exempt from making mistakes, it's all part of being human. However, when it comes to your Internet Marketing business if you are making mistakes and are under the misguided impression that you are doing things correctly then you are setting yourself up for a rude awakening. You?ll find yourself staring blankly at your computer screen wondering why success is eluding you.
In this article I will cover the 5 tactics that will guarantee your success in Internet Marketing.
1. Emotion Outsells Logic
Being overly analytical can cause your website to be boring and will result in you losing most of the prospective customers who visit your site. Remember you are not trying to please your high school English teacher so if you really want to make money online, you must never forget that emotion sells.
You can begin a sentence with 'And', so forget about dangling participles and write your copy like you talk.
Keep in mind a favorite saying of the legendary copywriter Gary Halbert, ?The same guy who said sell the sizzle not the steak also said, the fox shouldn't worry about offending the hounds.?
The only place for logic in the scheme of things is when your customers use their own logic to buy your product or service. Simply by adding more emotion to the copy for the product or service you are selling, your sales will skyrocket!
2. Mandatory Capture Page
The majority of Internet Marketers seem to believe that all they have to to be successful is to sell a prospect once and then go in search of more prospects. That outlook might work if you spend your every waking minute glued to your computer. In addition you must continually struggle to find potential prospects.
If you truly want to be successful in Internet Marketing you must be smart and plan for the long term.
Regardless of a lot of the hype floating around, this is not a get rich quick scheme.
The smart Marketer knows that he or she must capture their prospect?s email address. By using this method you can build a list of hot prospects interested in what you have to offer. I know you have heard it a hundred times before but the money is in the list. So with your own list of prospects that are already hot for your offers you can continue to sell them more of your products thereby making more money over the long haul.
Keep in mind that a small list of highly responsive buyers will produce great results. This is one instance that size really doesn't matter. It is quality over quantity.
3. The Proper Care and Feeding of Customers
A major mistake made by a lot of Marketers is that they neglect their current paying customers. They do this despite the proven fact that their current customers are more apt to make repeated purchases from them. Your list will continue to buy other product from you; far more than the coveted new prospects.
Most Internet Marketing gurus believe the most responsive buyers are to be found in your current customer list.
If your hard headed and still aren't convinced, maybe this little fact will change your mind. It's a proven fact that you have to follow up with your prospects an average of 7 times or more before you can make a sale.
4. Great Product - Lousy Market
Your ship is about to come in. You've come up with a great product, your family and friends think it's a great product. So the money is about to roll in?
Right? Possibly. But don't bet the farm on it because in most cases it?s not.
If by chance you have more money than sense then you might still want to develop a product that may or may not sell. To be successful you must first find a market filled filled with hungry prospects and then develop a product to satisfy 'wants' of those prospects.
You notice I said 'wants' and not 'needs'. The profits are in the wants not the needs!
This particular plan of action will practically guarantee success. It can be accomplished without much risk and a lot less expense on the part of the Internet Marketer. The most important ting for you to remember about this method is that it?s extremely profitable.
5. Our Lists Are Our Friends
If you are going to be a successful Internet Marketer you must always treat the subscribers on your list as friends. It's imperative that you become a friend they can trust and as a result you will become a friend that they will give their money too. You must build a trusting relationship with the subscribers on your list before bombarding them with sales pitches for your products.
It's crucial that you start off by giving them worthwhile information related to the subject they opted in for. By providing high quality newsletters, e-books or an e-course will work establish a bond with your list. This will make you more credible and trustworthy to the people on your list. In their minds you become the expert in the field they are extremely interested in. And since you are an expert they have access too, they will be putting money in your pocket for a long time to come.
If you are not following these 5 critical steps in your Internet Marketing business, you need to start immediately! Not following these 5 steps will cost you dearly when it comes to time and money.
Now you know what it takes to be a successful Internet Marketer, get off your rear-end and take action!
Jon-Michael Folsom is an Internet Marketing veteran. To stay on top of your marketing game check out his blog the Insider's File ( http://www.insidersfile.com/ ). Visit him today and discover how he can help you rapidly accomplish your goals and increase your Internet profits. |
