Your Online Resource Centre
Email Marketing You Must Develop a Relationship with Your Mailing List
By: Sean Mize
Email marketing is one of the most powerful and consistent marketing avenues on the web today.
I am assuming you already have built a personal opt in list of subscribers. You cannot buy a list of subscribers and get the kind of response that you can get by simply creating your own personal opt in list.
So you have your list, they know who you are, but why should they read your emails, why should they click on your links, and why should they buy from you?
You see, people online have choice, just like they do offline. Have you ever driven an extra mile or paid a higher price just to eat at your favorite restaurant or see your favorite salesperson? I know I have. And I imagine you have too.
The online atmosphere is very much the same.
How many emails do you get in a day? I get hundreds. How many do you read? 5 or 10 a day? Have you noticed that you read emails from the same people everyday? I do. Why? Contrary to popular opinion, the headline has very little to do with my decision to read or not read an email. When I look at the return address, I generally know whether or not I want to open the email.
I open the emails of the people who have consistently delivered high quality information or products in the past. That is pretty much it.
So how do you create that kind of relationship with your readers?
First off, you must stop sending mailings just to send mailings. Stop sending affiliate offers just for the sake of sending an affiliate offer. Will your email bring your reader closer to their goals, or will it be inconsequential?
Only if the email will be beneficial to the reader should you send it. Same thing with affiliate products. Do not pitch something if it is not going to genuinely bring your reader closer to their goals. If you are looking at how much money you can make on a specific mailing, rather than how much of a relationship you can create with your readers, you are losing out on a lot.
You see, if you build a relationship, the money will come. If you mail something just for the quick buck and burn your list, then you will not have additional income in the future.
To download my new book, ?15 Steps to Internet Success?, click here: Internet Marketing Success
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