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Increase Web Site Traffic With Unique Article Marketing
By: Steve Garratt
Free web site traffic
Every Internet Marketer knows that getting free web site traffic from search engines can be of paramount importance to their business. Search engines can send almost limitless numbers of visitors to your site or they can send you no visitors at all if you don't do things right. Read on to discover the secret of generating free web traffic through the power of unique article marketing.
The two things you must do to get free web site traffic
There are two things that you must do in order to encourage a steady flow of visitors from the search engines to your web site. First of all you must make sure that your web site contains keywords or key phrases that people actually type into the search boxes at the search engines. If no one is looking for what the search engines think you are offering then there will be no visitors.
The second thing you must do is spread the word about your site to as many places you can on the Internet. Every time a search engine comes across a link to your site on someone else's web site it increases the importance rating of your site. The more important the search engine thinks that the site linking to you is, the more your importance rating will increase.
Spread your links by article marketing
There are many ways to spread your link around the Internet and one of the most effective Internet marketing strategies is to write articles and submit them to as many article directories, web sites and Ezines that you think might be interested in what you've written.
Be careful to write articles that are relevant to the theme of your web site and try to submit them to web sites with content that is related to your theme. The search engines place more weight on relevant links than they do to random link placements. Article submission can be an amazing Internet marketing tool if you do it well.
But there is a catch called the Duplicate Content Penalty!
Search engines have begun to detect similar content throughout the Internet in an attempt to give less weight to the identical articles that you have seeded for links. This means that submitting identical articles to hundreds of places on the Internet is less effective than it used to be. Some Internet marketers say that it's now a waste of time but there is a way to breath fire into article marketing again.
Don't submit identical content
The solution is simple; just make sure that every submission you make is a unique one. You might be wondering how it's possible to do this so here is the simple method that I use to ensure that all my submissions are unique.
When you write a great article make sure that you write in short paragraphs with subheadings and bullet points. Make sure also that each paragraph can stand-alone with a clear purpose without relying on text that might be in adjacent paragraphs. Write at least 5 - 7 paragraphs.
Now take your article and rewrite it twice. Don't worry it's not as difficult as it sounds; it's a lot easier to rewrite than it is to write from scratch. Take each paragraph and write replacement paragraphs remembering to keep the same purpose and meaning to the paragraph. Do the same to the subheadings and bullet points. Try to make the lengths of the rewritten sections different to the original.
Mix and match and submit
Now you have 3 articles that are all 100% different. Each article has a set of paragraphs, subheadings and bullet points that are interchangeable between any of the 3 articles. This can potentially give you a huge number of unique combinations. Before you submit an article to a directory, web site or ezine create a new unique one by picking random paragraphs, subheadings and bullet points from the 3 variations you created.
This method not only produces unique articles it produces great unique articles that you can feel proud to give to anyone to read. By submitting great unique articles in this way you will dramatically increase the probabilities of the search engines giving you full credit for them and dramatically improve the effectiveness of your article marketing efforts.
See the link below for software to help mix and match your articles.
Effortlessly produce thousands of great unique articles with Spinner of Articles an Internet Marketing Tool at http://secret-tip.com |
