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New Free Google Beta Tool Improves Targeted Marketing
By: Aaron Siegel
We all know Google and if you online market at all we all know the coveted top ten search results for Google. A constant battle ensues against the competition to gain high rankings. Well now Google offers more than just it's search listings and it's AdWords program for marketers.
The new tool is a keyword run search that displays the popularity of any given search term. Now the most popular search terms are not given to you, but what it does is shows you which keyword you choose is most search for by region, city, or language.
Guessing where the gold mine for prospects is no longer a task or guessing game. The Google beta search tool shows you the 10 most popular cities for your particular search term therefor giving you invaluable insight into what metropolitan area searches the most for your particular service or product. Very exciting.
What this means for you is when you even place offline media ads you can now have a better idea where the highest reception for your ads would be therefor maximizing your marketing dollar. Online contextual ads that offer regional options for your ads are now more viable when you see a demand in a particular region. If you buy CPM banner ads, your money is better spent when purchased in a particular city based website and so on. Local television ads now make not only a cheaper buy, but now a more educated buy.
How and what you use the new tool for is up to you, but I think it's safe to say you stand to monetize your marketing dollar in a much more efficient fashion than ever before. The Google website is www.google.com/trends
With this knowledge available to you know you can target your market better than ever before and at no cost to you. Much luck to you in your marketing efforts.
This article was written by Aaron Siegel marketer of TopSavings.Net which offers broadband Internet service and phone services to business and residential clients. |
