Your Online Resource Centre
Offline Pennies Online Dollars
By: E Kinton Jr
So, your website is up and running and you are trying to find out how to get more traffic and hits to your newborn site. The problem is that you don't have a clue about search engines, keywords, meta tags, reciprocal links or any of that other webmaster lingo that gets thrown around.
There is a simple solution to your problem. Spend a few pennies offline and it could bring you major visitors (and dollars) online. Here are 7 quick ways to market your site offline without going broke. By the way, some of these methods are well known and used often, while others may not be.
1. Business Cards are a no-brainer but you will be surprised at how many business owners do not own this simple tool. It does not have to be anything fancy. I recall one card that read "Hottest Site on the Net" followed by the website address and the person's name. That was it! It made me visit.
2. T-Shirts are a great way to give something away (or sell) and have many people advertising for you instantly. The key here is designing a phrase that is catchy and that will appeal to your target audience. A simple design with the right words, and your website address, will pay off quickly.
3. License Plate Frames are something that has been used by car dealers for several years now. If the words are easy to read (and color compatible with most cars--some folks are particular about this), frames can be effective. You can have hundreds of people per day reading it on the back of one car.
4. Classified Ads have been working since the day of the dinosaur and will continue to work. Inexpensive ads in local papers can bring many websurfers. Make sure that you have a nice headline and offer something FREE if you have that option available.
5. Flyers are not very popular with me but I will share this short story anyway. Last year, a fellow online entrepreneur was able to bring hundreds of visitors to his website by placing doorhangers. He hired a few local kids (don't know what he paid them) and launched his way to the top position in his company. The key here is don't try to make a sale with a flyer--just get them to your website.
6. Word of mouth is still one of the most powerful methods of selling anything. If you are not good at talking, pass on your business card. You will accomplish the same goal. You do have business cards don't you?
7. Leave Behinds is a term often used in direct marketing and it can be very effective. I don't advocate leaving piles of flyers or business cards all over town because that may not be good for your image. However, freely drop down your card when you check out of hotels, tip anyone, ask for help, or any other time that is appropriate.
In the end, people are very curious. They will often visit your site if only to see what you actually do in life. Your goal is to get the word out and always be open to new ideas.
Take care...
.....................
Article provided by http://www.NationalNetworkers.com
FREE Marketing Resources for New Network Marketers
"Offline Pennies...Online Dollars" is an old article published online in 2000.
It is being redistributed in its original form to show that many marketing
strategies remain the same even after long periods of time.
