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Split Test Accelerators 3 Things the Experts Dont Tell You But They Should
By: A W Smith
If you talk to any smart internet marketers, that means people who make real money with their online activities, they?ll tell you that you must use A/B split testing.
They'll tell you that just by changing a color, or a font, or even a single letter you can get a HUGE improvement to your click-throughs ? and so to your income.
They?re right of course, successful people often are. But they are not giving you the full story, the whole 9 yards. As ever there?s some major flaws in this simplistic ?A/B Split Testing? approach, and 3 of these are:-
#1 It really is not easy to set up and run a Split Test
There?s a whole lot of things you have to do for each change you make, and you have to record everything. Then if you eventually do get set up you have to run the test and interpret the results. Little wonder that not many do this!
#2 It?s hard to be objective about the results
It?s your site, you?ve decided on an improvement, the results are in but can you always accept them if you?re wrong?
Truth is ? to get the best out of this testing you must have other people look at your ideas and your results. And that?s not always practicable.
#3 Not all your ideas will result in improvements
It?s been calculated that you need to test 100 ideas to get 6 that make some positive change to your results ! Are you prepared to work through possibly 94 failures to get one that works?
Despite all the above it?s true to say that Split Testing is the single best way to improve your profitability by eliminating the things we do wrong and enhancing the right things.
There's a new method of split testing with a variety of names, "accelerated split testing", "Taguchi testing", or "Variable testing". This method allows you to take all your ideas, the good, the bad and the ugly, put them in a program and test them all at once.
When your tests are set up right you?ll see real improvement with each test. That?ll improve the profitability of your site and you?ll make more money.
About the Author: Tony Smith is a Network Affiliate Marketer and an independent author. Did you find this article on Split Test Accelerator useful? You can learn a lot more about Split Test Accelerators at http://www.anyonecould.com/sta.html |
