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The Effect Ad Copy Endings Have On Your Sales
By: JonMichael Folsom
The way you end your ad copy can utterly make or break your sales campaign!
In this article I will cover some of the most powerful ways to end your ad copy. If you will spend some time studying these and then implement them in your own ad copy you will be amazed at the results.
Please don't make the mistake of randomly picking one of these strategies and make the costly assumption that it will boost your sales. This will require some time and effort on your part to test each of these strategies. It is also very likely that one or more of these strategies will influence you to come up with an equally effective idea or two of your own to test and develop.
The main thing you need to remember is that if you will take the time to study the various plans of attack it won't be long before you discover one that can skyrocket your sales.
Your ad copy will reap profits for you if you end it by telling people what will happen if they purchase your product. This is where you give them an example using your most compelling benefit and get them to take action by asking them to buy now.
Another strategy that is extremely effective to end your ad copy by telling people what will happen if they don't purchase your product. Detail a problem that will be unsolvable without your product.
The Conditioning strategy is a good one to use to end your ad copy with. Simply by asking them questions that they will always answer yes too, they will then be conditioned to saying yes when you are ready ask them to buy.
Ending your ad copy with a short review of the entire ad will re-enforce all the leading benefits they will receive if they buy from you.
You can create a great sense of urgency if you end your ad copy with a deadline. Make sure you stress the point to them that yours is a limited time offer and they will miss out on your great offer if they don't order by the date you specify.
You can take away all of your prospect's worries and concerns by ending your ad copy with an impressive guarantee. Offer your prospective customers a lifetime or double your money back guarantee. If they feel safe then they will spend their money with you!
Testimonials at the end of your ad copy are a powerful tool ( actually spreading testimonials throughout your copy is an excellent idea). You can use as many of your customers' testimonials that you can get your hands on. They should be believable and feature specific results. Remember you can always offer your customers a little something extra if they will send you their testimonial to use in your ads.
Offer a free bonus or two (or even 3, 4, 5 or more is even better) when you end your ad copy. When you add a free bonus to your ad copy it automatically increases the product's perceived value in the mind's of your prospects.
The age old strategy of offering a discounted price will always be a great way to end your ad copy. All you have to do is list your regular price and then offer a discounted price if the prospect orders now.
A final alternative would be to end your ad copy with either a free sample or trial of your product or service. If for some reason your ad doesn't compel them to buy, perhaps a free sample or trial will convert them.
When testing the various ad copy endings it is imperative that you keep track of all the sales your running with the different ad strategies or you still won't know which one is producing the working best results for you.
So now you're fully aware of the fact that it does make a difference a tremendous difference in the way you end your ad copy. It will totally make or break your sales campaign
Jon-Michael Folsom is an Internet Marketing veteran. To stay on top of your marketing game check out his blog the Insider's File ( www.insidersfile.com ). Visit him today and discover how he can help you rapidly accomplish your goals and increase your Internet profits. |
