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The Internet 101 Inexpensive RoundTheClock Advertising
By: T Michael Morey
Your company spends hundreds,maybe thousands, of dollars on direct mail marketing campaigns and promotions that just aren't paying off for you. Don't worry you are not alone! Perhaps the most overlooked form of marketing is the internet.
A well designed website can do wonders for your business for several reasons, but here are a few:
Price: Compared to direct mail campaigns or other forms of advertising, a professional website costs much less...generally within the $750-$2,500 range on average. Let's not forget that once the website is launched, it becomes a powerful marketing tool that exposes new customers to information about your business 24 hours a day, 7 days a week.
Image: In today's business world, image is everything. Ask yourself this question: "How many times have you surfed the internet for information about a specific product or service before you purchased it?" Well, if your answer was more than once and your company does not have a website, then what are you waiting for? I can almost bet that the reason you researched your purchase before deciding on whom to purchase it from was to compare prices, experience, or other details that were pertinent to coming to an informed decision. Your potential customers are looking for the same thing, and you cannot compete for their business if you are not a visible competitor.
"more than 70% of consumers researched or compared services and products using the internet before making a significant purchase"
A well-planned website can be the perfect compliment to any marketing campaign. You can reduce the amount of money you spend at the printer by posting coupons on the website and allowing your website visitors to print them from home. Another tactic is to allow your website visitors to sign-up for an e-zine or monthly newsletter that contains information about current sales or promotions. The list can go on and on, but you get the idea, a professional website just makes sense.
A website is not meant to be a replacement for any marketing campaign, but it can reduce the amount you spend on certain parts of that campaign and contribute more to other areas. Learn more at moreyinnovations.
T. Michael Morey is the owner of Morey Innovations, LLC , a firm specializing in small business websites and marketing campaigns. |
