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What in the World is a Niche
By: Kristine Wirth
Have you asked yourself that question before?
If you have you aren?t alone. Countless numbers of online marketing individuals and companies use this term freely but not many people truly understand what a niche is.
Let me explain.
In essence a niche is nothing more than a segment of a larger market. For example:
Let?s say you want to create a business around children. That particular term has a very large market. As of this writing, there over one billion (yes, that is billion with a b) websites that contain that term.
You probably won?t do very well if you try to compete with that.
This is not a niche market.
Let?s go a little further. Let?s say you want to create a business around children?s stories.
If we take another look at Google, we?ll see that even ?children?s stories? has over 47 million websites competing for that term. At least we?re in the ?M?s? now and not the ?B?s? though right?
Let?s narrow this down even further to ?children?s stories about potty training?.
When we do a search on this term we see that we have narrowed down our market to a mere 3 million websites.
Could we go even further?
Absolutely!!!
Let?s go even narrower to ?children?s stories about potty training for boys?.
By simply adding that little term ?for boys? we have effectively cut our competition in half and now see that there are just over 1 ? million websites competing for that term.
We now have our niche.
We can use keywords that relate to the grander idea of ?children? as well as keywords that relate to ?potty training?.
Keep in mind that even though you can effectively do this with just about any term you have in mind, it is imperative that you do quality, effective keyword research to be sure that there is a market out there for your product.
If no one is searching for what you have to sell, the best website in the world won?t bring you traffic.
Niche marketing is the absolute best way to get your website ranked well for your search terms. If you create your website right by adding quality content to it continuously, you may just earn yourself a top spot in one of the major search engines.
Author Bio Kristine Wirth is a partner in the Work at Home Mom Website http://www.Be-a-WAHM.com whose purpose is to show other parents how to work from home and build a successful business online. Kristine is also an SEO expert who specializes in keywords and marketing techniques. Kristine is also a WAHM herself. She has two boys, one who is already in college and another who is a very busy toddler. |
