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Why Your Online Survival Depends On You Getting Into The Software Market Immediately
By: JonMichael Folsom
If the title of this article seems a little extreme to you, that's because it is.
It is extreme but not in the way your thinking. The truth is that it really is extremely important to the survival of your online business for you to get into the software field. Regardless of your current market, you should be selling software or at least be offering your customers free software.
Your probably wondering why I am so adamant about this. Don't worry by the time you finish this article, you will fully understand my reasons.
If you don't know by now, no matter how extensively you market "the how to" it will never overcome not having a killer product. Just as important is the fact that most people are just not interested in being told how to do something. In reality what they really want is something that will actually "do it" for them.
That is where software comes in; it does ?the how to? for people, so they don't have too.
So, stop trying to sell people something that shows them "how to" and instead start selling them an instant solution because that is where you will find the serious money.
If the money isn't enough to convince you to sell software, you should at least consider using software as a viral marketing tool. It is no secret that a large number of the largest lists on the Internet were built by offering some sort of free software downloads as an incentive for people to sign up.
A few simple viral twists can easily be added to these tools resulting in hundreds or even thousands of sites offering your free software. Your efforts will be rewarded as your software morphs into virtual newsletter subscriber super magnets.
Think about the possibilities of what you could achieve if you just created one new tool with those capabilities a week. Can you imagine how big of a list you could build in the next 6 months?
You can create software applications that will add value to your existing products or services while at the same time giving your customers a much higher degree of satisfaction. Your profit levels will soar if you create a variety of software tools that teach, train, support, or otherwise help your customers. Just think how many more sales the added customer satisfaction will generate for you year end and year out. All of this without any additional effort on your part.
If you have been in Internet Marketing for any length of time you know that selling new products to your existing customer base is the easiest way in the world to make money. Keep in mind that it is 5 times easier to sell to one of your existing customers than it is to attract a new one so why not create new software products of your own and sell them to the people on your customer list.
Not only are the profits instant but software provides the highest profit margins in the world. When you sell instantly downloadable digital products your product fulfillment costs are practically zero.
The software industry has the added benefit of having no inventory to manage and that is why it is without a doubt the easiest business in the world to manage. Now you know why I am so high on software.
Jon-Michael Folsom is an Internet Marketing veteran. To stay on top of your marketing game check out his blog the Insider's File ( www.insidersfile.com ). Visit him today and discover how he can help you rapidly accomplish your goals and increase your Internet profits. |
