How many leads do you pass on?

As a reminder, you must give a lot before you can expect any leads from the group. You must be able to define your best customer, give your pitch and describe what you do best. On top of this you must gain credibility. Then how do you know how many leads to expect? If you have done your homework, you will have a good idea about the expectations of each member in the group. If the group does an average of 1 lead per person in the group per week, then you have hit a high note. The biggest problem with getting a lead is the fact that you do not know whether that lead is actually qualified to buy your product or service.

Once you are an older member, you can expect to get more leads and better leads. You should make sure that the leads you do get are ones where you get an introduction. Without the introduction, the lead may as well be a cold call. Sometimes people bring in leads that have a potential but it has not been stated that they are looking for a particular product or service. You want to make sure that you do not get anything but a qualified lead. In order to make sure the leads are qualified, you need to let the group know exactly what you are looking for and how you can obtain that business. If you have helped the group help you, then you can expect to receive at least 3 or 4 good leads a month.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people?s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the ?Networking Queen?. Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

Back to Article Index