For those who work in a bike shop they know that they often wear many hats. They answer questions, explain products, do a little maintenance, ride a lot and do some selling. Selling is probably the most important part of their job description, because if the bike shop does not sell enough product it will not be able to keep the lights on or pay the rent.

Generally bike shops pay their help not so much and yet they do often offer additional commissions for sales of bikes to insure that more bikes get sold. This usually works quite well for the bike shop and it is a win-win situation.

So how do you sell bicycles at a bike shop anyway? Well, you follow some simple rules of the road. You most importantly listen, as many riders, even novices like to tell you all about their adventures, athletic prowess and future vision of them blazing the trail on a lightweight mountain bike or a fast road bike. Then you need to understand that about one-third of that is wishful thinking and embellished glory days.

You then explain to the person, how this bike solves their needs to go for it and also is comfortable for a good solid ride or just sporting around town, which most likely is what they will really do. Make sure the bike fits these preferences and they amount they have to spend and simply ask for the order. Next! Consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

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