New sales people are prone to make mistakes and mistake they make indeed. Yet so many of these mistakes do not have to be made at all. For instance your grandfather told you that you have two ears and one mouth, why not use them in that ratio? Salesmen talk to much and often end up flustering the potential buyer or talk themselves out of a sale.

Needless to say that is a very bad mistake, but that is not the only mistake new sales people make. One thing that can kill a sale faster than anything is when you have a somewhat sophisticated buyer and you rant and rave about how bad, dishonest, over priced or such junk that your competition is selling in the market. This is not selling really, as this is more of the last liar wins game that politicians do to get elected.

No wonder so many people dislike salesmen, me included. It is the way they act and the BS and badmouthing they promote. Look anyone can badmouth the competition, but if there is going to be any bad mouthing of the competition let the customer do it and simply say; I understand how you feel and then move on.

Bad mouthing your competition rather than defining your strengths of service or the quality of your product usually means you do not have anything worthy to talk about. And if not, why on Earth would I want to buy anything from you? Consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Back to Article Index