Landing page is the page on a Web site where the visitor arrives. It is the specific web page that a visitor ultimately reaches after clicking a pay-per-click or cost-per-click advertisement.
Landing Page Principles:
- Create a headline which tells the visitor that you are on the right page and which engages the visitor to continue with website. It should catch the eyes of the visitor.
- Since visitors tend to scan the page so keep the text block short and simple.
- Use headers and different bullets to catch the eye of visitor.
- The first sentence of the block should give the impression of the whole block and the information provided should be critical.
- Use simple fonts style rather very fancy style.
- Provide the page with pictures of the product so that the visitor does not have to read whole block.
- All the significant information like product type, cost, shipping cost and other should be just below the picture.
- Thank the reader for responding with your product and advertisement.
- Get the crucial data form the visitors about the product before and after you launch.
- Do not ask too many questions form the visitors like their name, email id, contact number and many more.
- Make sure that you provide a promise of privacy and make your policy clear.
- Do not forget to give a follow-up to the visitor after they visit your product or your page.
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