Your Online Resource Centre
Designing the Website with Customer in View
By: Nik Chauhan
Businesses world wide have realized the importance of going online and having a website. Websites play an important role in marketing a company and its products and boosting e-Commerce.
Websites are designed keeping the customer in mind,since they are the one who is going to buy the product.
The Don'ts for a visitor friendly website
1. Slow download
2. Confusing web site
3. Irrelevant matter.
These factors will affect the business,since the visitors won't wait for hour long for website to download.Visitors don't have the time to go through the hazy and confusing navigation nor they would go through the content which is of no use to them.
The first impression which you give is the last impression for the visitors.
The Do's for a visitor friendly website
Plan the site with the customer in mind: Imagine how your customers (existing and prospects) will use your site. Consider their reasons for visiting and their needs.
Have clear goals: What is the aim of your web site? What products or services you wish to sell? Target audience? The answers to all these will give you the clear-cut idea of how to do about the website.
Design: Simple and easy are two main keywords to be kept in mind while designing the website.Certain aspects in designing the website to be kept in mind are do not upload heavy graphics(large download time),use the look that is pleasing to the eyes,layouts,colors,and graphics which speaks the kind of company you are. Consistency in design throughout the website is main.If you are having the brand logo blend it with your design on your site and will help in boosting the traffic to your site.
Easy Navigation: Navigation should be easily understood by customer. The links should be self explanatory. The navigational links should be thoroughly tested and regularly updated.
Page size: Maintain the page size for the download to be faster.
Content: Content is king that should be kept in mind.It should be relevant,should provide all the information.Good content also increase your page rank. Sites containing good and relevant content which is updated always get indexed by search engines.
Make the site more interactive in terms of visitor.Ask for their comments as well as acknowledge their comments.Keep the visitor updated with all the information about the site like when it is getting updated etc.Reply to the customer queries.Provide them with help page,terms and conditions,privacy policies etc.
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