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Should You Sell Your Product or Service on Your Home Page
By: Joseph Ratliff
Of course you should! But how should you?
And you should ask yourself one question before you even worry about how you are selling your product or service on your website period. One step at a time now?
Am I confusing visitors arriving at my site?
The navigation of your site needs to be clean and easy. By clean and easy I mean you have to present any options to your visitors in an organized fashion. Most of the websites I visit have about 2 million things to do right at the home page, including buy the product or service. Navigation is on both sides of the page, links to other sites and pictures and graphics and this and that. If I have to sort through that many things to do on top of you asking me to buy too early in the ?process?, I am only coming to one conclusion?
CLICK!
Off to the next site. You lost me as a visitor. You do not need to ?vomit? a bunch of information and sales tools onto your visitors first thing on your home page. So, clean this up NOW! Then, you can approach how to sell your product or service on the first page your visitor sees when clicking in. Do you have a sales letter with a simple call to action at the bottom? Do you introduce your company slowly to your visitors by offering a free bonus for signing up for your newsletter?
Do you have a Unique Selling Proposition to convey to your visitors?
There are many questions to ask and approaches you can take when constructing your main sales page, or home page, of your website. Bottom line, navigation and ease of use has to be cleared up first.
Take a look at http://www.perfectwebcopy.com ...
You will notice that I ask you to do ONE thing at the bottom of the home page, not five hundred. The navigation is easy, you have very few choices in the ONE navigation bar I have placed there. Any of the other options you choose leads to contact with me. But, one key difference to most other sites, is I offer value for contacting me upfront. No investment required. I also offer information?in my sales letter on the home page, along with all of my valuable gifts I offer on the site. This is what internet users are looking for, information. Then, after building a relationship, which all sales require, I can ask you to buy from me.
Keep that key in mind?you MUST build a relationship with your viewers BEFORE asking them to buy. This can be simple or complex depending on the product or service you offer to the visitor. But you MUST build that relationship FIRST.
Review your website, and clean it up. Make it as easy as possible to use for the visitor. Remember, you can lose an easy 50% of your sales online just on this fact alone.
Joseph Ratliff is a professional direct response copywriter, marketing consultant, and author of The Profitable Business Edge... a brutally honest look at marketing your small business. Joe can be reached by email at joe@perfectwebcopy.com or on the web at http://www.perfectwebcopy.com ... If you contact Joe after reading this article, he has prepared a number of free gifts valued at over $500! The Profitable Business Edge is located at http://profitablebusinessedge.wordpress.com |  |
