1. Getting started on a new Web site without setting a budget or setting a budget without measurable outcomes.
To avoid getting lost in cyberspace ask yourself:
- What will it take to make this project a success?
- What is this project worth to me?
2. Not planning your Web site around content; trusting aesthetics as a substitute.
To avoid a Web site with glamour and no substance ask yourself:
- What do I hope the new look of my Web site will help me achieve?
- How will my aesthetic choices help me achieve my goals?
3. Not considering search engine visibility and optimization (SEO).
To avoid an invisible Web site ask yourself:
- In what way will my new Web site be more visible to search engines than my old one?
- Have I researched keywords on Google and WordTracker.
- Have I written page titles, descriptions, and headings based on my findings?
4. Not monitoring your Web designer's progress and budget expenditures.
To avoid overspending ask yourself:
- Will I get what I want if I don't regularly monitor my new Web design and establish a reporting schedule for my freelance Web designer?
5. Choosing a Web designer based on price without considering quality workmanship and the designer's track record.
To avoid hiring an unqualified designer ask yourself:
- Which is more affordable, a Web site that costs $500 but gets no results or a $5000 Web site that helps sell my products and services?
Harvey A. Ramer is a well-known New York State Internet specialist, Web designer, graphic designer and owner of Web design consultancy, Design Delineations. He has a degree in Visual Communications and has worked for several years as a Web designer for corporate, non-profit and private clients. He listens actively to client requests and meets or exceeds client expectations. If this article left you wanting more, Harvey Ramer has also written a short e-Book called A No-Nonsense Guide to Creating Your Web Site Design Plan that you may find helpful and maintains a blog. | |
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